[Bethlehem, PA, May 18, 2005] - Lehigh Valley arts organization BeLeVe-Best of the Lehigh Valley and Bethlehem, PA-based non-profit organization CAT-Coalition for Appropriate Transportation are planning a Walk 'n Rock Block Party in downtown Bethlehem on July 2, 2005 from Noon to 8 p.m. The event is free.
BeLeVe's mission is to expose the area's live music with several concerts throughout the year. CAT exists to promote bicycle riding, walking and public transit. The Walk 'n Rock Block Party blends the sensibilities of BeLeVe and CAT for an innovative community event that will showcase to downtown Bethlehem residents all of the exciting and varied merchants and live music available to them within walking distance.

The City of Bethlehem will be blocking off Guetter Street between Rippers Pub and the parking garage for live music staging. Scheduled to perform are Bethlehem and Lehigh Valley rock and blues bands Poker Face, George Hrab & The Geologic Orchestra, Cordova, Settle, Stereo Agency, Kef, Driver, The Unpronounceable, The Ooftah Boys, and more to be announced. There will be a bicycle flea market and indoor and outdoor bicycle programming. Many merchants along Main Street, Broad Street, and the downtown Bethlehem area will be taking part with special Block Party offers and discounts on their wide-ranging selection of goods and services.

The Walk ' Rock Block Party will be supported with print and radio advertising, as well as a program guide and map that will be distributed to 5,000 downtown Bethlehem residents and merchants. Early sponsors include The City of Bethlehem, Pulse Weekly, The Bethlehem Parking Authority, and American Hairlines. For sponsorship opportunities and more information, please contact Dennis Beidler of BeLeVe (610-882-4322, dennis@pokerface.com) or Steve Schmitt of CAT (610-954-5744, cat@car-free.org).